I won’t take credit for writing this as I didn’t, but if you’re approaching anyone be it an investor or a potential lead you should consider all the points. Try and make sure that the first two sentences that come…
I wrote this for a lovely (and good) singer I met in Brussels a few weeks ago. I was interested to see that she didn’t really do any personal marketing. It was her thoughts that to become famous she’d need…
The 1st week of the year was always going to have lots of planning, long conference calls and some deep thinking as to what we should all be doing for the next 3-6 months to win some new clients. Myself…