So a quick look at the best landing page builders.. This week I’m putting together some landing pages for a lead gen campaign for a B2b client. Currently they receive almost zero inbound enquiries.. As a quick immediate solution to that and to help build an opt-in mailing list we’re putting together some landing pages to capture leads and build up a bit of an email list.
When to use a landing page app builder
- Search PPC
- Banner Ads
- Linked from email campaigns
Landing page builder vs your website
- Drag and drop interface – No coding needed
- Built in A/B testing
- No distracting links
- No worry about how the landing pages fit in the hierarchy in your site
My ranking
1= Unbounce – The most expensive but good features for the more advanced page builder
1= Lander App – Quite a new comer to the scene but very good and cheaper than Unbounce to start
2. Kickoff Labs – Also new but the pages still lack the finish that the other options have
Unbounce – Best for a Pro
Pros: Easy to use for the more technical landing page builders, lots of features, pretty decent A/B testing, sub-accounts allowing internet marketers to give clients and teams access, pretty slick interface, nice templates
Cons: More expensive than other options. Basic plan doesn’t include full features and lots of upgrades can make it expensive if you’re just starting out.
LanderApp – Great for newbies
Pros: Super simple to quickly build pages, no cost for unlimited landing pages (custom domains requires paid account), no extra costs
Cons: Umm their interface is really great?
Kickoff labs
Pros: Good for coming soon pages and email list building pages
Cons: Not so good for more complex lead gen, quite expensive vs LanderApp/Unbounce compared to the features
Conclusion
I like both LanderApp and Unbounce as landing page builders. I actually have accounts with both as I’m torn between which I like better. It’ll probably end up being Unbounce as it allows 3rd party access to a limited set of pages which would be good for my clients.
If you want to know more about landing pages, check out this post which has an awesome 101 of landing pages.